Herb Alpert & the Tijuana Brass - What Now My Love

One of the signature albums from Herb Alpert & the Tijuana Brass, What Now My Love captures the bright brass arrangements, Latin-influenced rhythms, and sophisticated pop sound that made the group one of the defining instrumental acts of the 1960s.

The album features the title track “What Now My Love” alongside “Freckles,” “Memories of Madrid,” “It Was a Very Good Year,” “So What’s New?,” “Plucky,” “Magic Trumpet,” “Cantina Blue,” “Brasilia,” “If I Were a Rich Man,” “Five Minutes More,” and the Academy Award-winning standard “The Shadow of Your Smile.” It’s an excellent example of the Tijuana Brass sound at its commercial and creative peak.

Produced by Herb Alpert and Jerry Moss, the two men who founded A&M Records, and arranged by Alpert, the album became a major success and remains an essential piece of the classic A&M catalog.